BOOK: Nice Guys Finish Last

Tired of giving it away? Don't like being the person who always has to take the guff? Seem like you just can't get ahead, no matter how hard you work? Seem like nothing ever goes right? Well. . . the problem might be you, not just the whims of fate. NICE GUYS FINISH LAST is a magnum force book that explodes "tried and proven" truths in managing yourself and others. Not written for the faint of heart, NICE GUYS is "crawling with common sense", according to business expert, George S. Odiorne. If you believe that "hard work never hurt anyone" or that "a good attitude" will make you successful in business, you had better read NICE GUYS from cover to cover. With humor, insight and persuasive logic, Larry Steinmetz explores the realities of the ways of the business world and comes up with new and more efficient management and sales techniques. You'll learn how to avoid being "a passing fencepost" that gets dumped on by every customer in business, as well as how to quit kidding yourself if you think hard work is all it takes to be successful. The Steinmetz approach is a simple and practical way of solving today's sales and management problems with its focus on the bottom line. For example, he points out that most sales and business managers are motivated by the top line rather than the bottom line, that belief in certain basic "truths" hurts sales people, managers and executives to the point of derailing not only their personal careers, but often the very existence and survival of their companies. If you want to believe that nice guys don't finish last, you'll be interested in Steinmetz's answers to such poignant questions as "If we are making so much money, why are we always so broke?" and "Why can't we make it up in volume if we really cut our price?" We should warn you that after reading NICE GUYS, the weak of heart may consider the unthinkable act of raising prices. Steinmetz identifies 31 indicators that can tell you if your business' prices are too low. He explains the mathematics of why those companies which historically charge the highest prices have not only made the most dollars, but also survived the longest. So if your long hours and hard work are getting you nowhere; if it seems like the other guy is always getting the lucky break and the sale, read NICE GUYS FINISH LAST and discover how you and your company can be winners.