AUDIO CD: How to Sell at Prices Higher than Your Competitors

This album was recorded specifically to make available to Larry Steinmetz' devoted following his presentation of his most popular seminar on this subject. These CDs are designed to give maximum gain to the listening audience intent upon learning the strategies and tactics of making prices stick in the marketplace. Each CD details those all-important methods of selling on factors other than price for those responsible for the sales and marketing activities in their companies. Topics include: * How to sell on competitive edge, * The importance of stressing a good selling philosophy (as opposed to a price cutting mentality), * Why you should avoid price buying customers, * How to maximize your sales price and still maintain (or even increase) market share, * Tricks and techniques used by customers to get you to lower price, * How to cope with price resistance * and more.