DVD: How to Sell at Prices Higher than Your Competitors

This DVD Album presents Larry's highly popular training seminar for you and will allow you to teach your sales people the skills, knowledge and courage to sell their products and services at top dollar. It contains the best up-to-date information behind Larry's tried and proven techniques of teaching the basics of selling and the logic behind making your prices stick. Your people will know how to tell if your prices are too high or too low, how to sell on competitive edge and understand the fallacies behind the myths and beliefs used to justify price cutting. The ultimate in sales training, this video album covers the facts of selling from beginning to end ". As is Larry's style, all of this material is down-to-earth, easy to understand, tell-it-like-it-is language which can be assimilated into the selling skills of any serious salesperson.