Raising Prices and Making Them Stick

It is always a tough call to raise prices. Actually, the really tough part is waiting to see what happens when you do raise prices. This presentation by Larry Steinmetz addresses these issues and the more important task of How to Make Your Higher Prices Stick once you do raise your price. Larry Addresses in this DVD such topics as How to Go About Raising Prices and the even more critical issues of How one "Hangs in there" once the price has been raised. The trick to making higher prices stick is to be able to handle customers' objections that "your price is too high." Larry addresses many of the proven techniques of accomplishing this task in this DVD. This DVD's playing time is approximately 80 minutes.