HOW TO SELL AT PRICES HIGHER THAN YOUR COMPETITORS

***THE UNDERGROUND CLASSIC***

221 pages

This is the ORIGINAL book about selling in situations when your customer says, "I can get it cheaper" or "Your prices are too high."   Perhaps not always Politically Correct, and always "telling it like it is," this book has become virtually a cult classic. Developed specifically to cover handling the above statements, and dozens of other tricks and tactics used by customers to whittle away on the reader's selling prices, this book gives frank, practical and functional answers to coping with price and/or sales resistance.

Is this book any good? Why do you think it has stood the test of time to become a classic?  Just read the forwards - Negotiation expert Roger Dawson, author of the book You Can Get Anything You Want, says "Finally!  You have in your hands the answer to the one problem that gives salespeople sleepless nights:  How to sell against a price-cutting competitor!"   And sales training expert Bill Brooks says, "Larry Steinmetz has hit a home run with How to Sell at Prices Higher Than Your Competitors.  This book addresses the most common, nagging, persistent and consistent problem faced by virtually every salesperson in the world..."Your price is too high," and it addresses it in a way that will empower the reader to deal with it in tangible, powerful ways.