SEMINAR ON AUDIO CD
LARRY STEINMETZ LIVE!!
THIS IS LARRY STEINMETZ MAKING HIS PRESENTATION OF HIS RENOWNED SEMINAR TO A LIVE AUDIENCE

ON
HOW TO SELL AT PRICES HIGHER THAN YOUR
COMPETITORS
4 DISC CD ALBUM
PLAYING TIME APPROX. 5.25 HOURS
DON'T HAVE TIME TO READ?
HEAR LARRY MAKING HIS LIVE PRESENTATION OF HIS MOST POPULAR SEMINAR

This album was recorded specifically to make available to Larry Steinmetz' devoted following his presentation of his most popular seminar on this subject. These CDs are designed to give maximum gain to the listening audience intent upon learning the strategies and tactics of making prices stick in the marketplace.  Each CD details those all-important methods of selling on factors other than price for those responsible for the sales and marketing activities in their companies.  Topics include:

• how to sell on competitive edge,

• the importance of stressing a good selling philosophy (as opposed to a price cutting mentality),

• why you should avoid price buying customers,

• how to maximize your sales price and still maintain (or even increase) market share,

• tricks and techniques used by customers to get you to lower price,

• how to cope with price resistance

• and more. 

Developed specifically in Larry Steinmetz' own, inimical style, this program presentation was deliberately designed and presented by Larry to teach the strategies and tactics used by successful sales reps in selling products and services at prices higher than their competitors'. These CD albums not only address that timeless argument used by difficult prospects that "your prices are too high", but teaches how to handle objections such as "I can get it cheaper elsewhere" and the many other tricks used by customers who lie about the other guy's prices or who try to stampede the sales rep in to cutting price by demanding the sales rep's best price "right now!"  

Wimps will learn immeasurably from this series of audio tapes; seasoned sales veterans will make themselves and their companies a ton of money by listening to it.   This album includes a copy of what is now known as "The Underground Classic"--Larry's original, groundbreaking, best selling book How to Sell at Prices Higher Than Your Competitors.