HOW TO SELL AT PRICES HIGHER THAN YOUR COMPETITORS
(8 DISC DVD album)

Approximate total playing time: 12 1/2 hours

If you want to teach salespeople how to sell at prices that are significantly higher than your competitors' prices, this 8 Disc DVD Album (playing time approximately 12 1/2 hours) training series is for you.  Lawrence L. Steinmetz, PhD spent a year designing and developing this DVD presentation specifically as a training aid for those business and professional people who need to teach themselves (and/or their sales people) how to face down that difficult customer who is looking to cut every possible profit dollar--and maybe then some--out of that prospective sale to them.

This program visually presents Larry's powerful seminar in his down-to-earth, tell-it-like-it-is style, specifically addressing the age old argument from customers that they "can get it cheaper from your competitor", as well as dozens of other tricks and tactics used by customers to whittle away at your price.

This program has been developed and designed for training. It is presented in blocks of time that are very conducive to the typical training environment. It is meant to be viewed and discussed. The clear cut start and finish of topics is evident to the viewer/trainer, and it is expected that these increments of time will be highly compatible with the time constraints that most companies and professional groups can allocate to their training efforts. Each segment of this material stands alone and addresses a significant topic, such as:

• The Folly of Price Cutting

• The Most Common Errors Salespeople Make In Handling Price Objections

• "Wowing and Cracking"

• How to "Hang in There" When Customers Tell You "Your Price is Too High"

• Buyers Make Good Liars, and How To Tell When They are Lying

• Using Your High Price to Get the Sale

• Dealing with the "You are Just Selling a Commodity" objection

• Genuine Indicators that your prices are too high--or too low

• Buyer Tricks to Try to beat you up on Price

• How to Win in Bid Situations

This DVD Album presents Larry's highly popular training seminar for you and will allow you to teach your sales people the skills, knowledge and courage to sell their products and services at top dollar.  It contains the best up-to-date information behind Larry's tried and proven techniques of teaching the basics of selling and the logic behind making your prices stick.  

Your people will know how to tell if your prices are too high or too low, how to sell on competitive edge and understand the fallacies behind the myths and beliefs used to justify price cutting.  The ultimate in sales training, this video album covers the facts of selling from beginning to end ".

As is Larry's style, all of this material is down-to-earth, easy to understand, tell-it-like-it-is language which can be assimilated into the selling skills of any serious salesperson.