This book is about selling in situations when your customer says, "I can get it cheaper" or "Your prices are too high."   Developed specifically to cover the above and dozens of other tricks and tactics used by customers to whittle away on the reader's selling prices, this book gives frank, practical and functional answers to coping with price and/or sales resistance.

Is this book any good?  Just read the forwards - Negotiation expert Roger Dawson, author of the book You Can Get Anything You Want, says "Finally!  You have in your hands the answer to the one problem that gives salespeople sleepless nights:  How to sell against a price-cutting competitor!"   And sales training expert Bill Brooks says, "Larry Steinmetz has hit a home run with How to Sell at Prices Higher Than Your Competitors.  This book addresses the most common, nagging, persistent and consistent problem faced by virtually every salesperson in the world..."Your price is too high," and it addresses it in a way that will empower the reader to deal with it in tangible, powerful ways.

For decades, businesspeople have tried to solve the problem by cutting prices and mak­ing up the loss through higher volume. It's one of those old business myths that just won't die-but it's really just a recipe for disaster. Even if the strategy works in the short term, another competi­tor will probably come along and do the same thing to you! It's a vicious cycle that never ends, unless you find a way to break out of it.