How to Sell at Margins Higher than Your Competitors:
Winning Every Sale at Full Price, Rate or Fee

by Lawrence L. Steinmetz, PhD

258 Pages

No More Cutting Price to Close the Deal

This energizing book is the 'right stuff' for every sales force. It should be required study for every executive and sales professional who seeks to be successful" says David R. Little, Chairman & CEO, DXP Enterprises, -Inc.

This audio presentation of Larry Steinmetz' best selling new book How to Sell at Margins Higher than Your Competitors: Winning Every Sale at Full Price, Rate or Fee takes price, the basic ingredient of business, and cuts away all the taboos, myths and hype that surround it, leaving you a clear, high-level understanding about a concept most people see in black and white.

This book gives you a commanding knowledge of price; how both buyers and sellers perceive it, what it really means, what it really says and what's behind the number.

What's most important to you?

• Dealing with competition that cuts your price

• Determining your competitive advantage

• How to handle price-buyers

• Finding out what the customer thinks is more important than price

• How to raise your price

• How to avoid losing customers after raising your price

• Understanding the two biggest sins in selling

• Knowing if your customer is telling you the TRUTH about their budget

• Indicators that you're under-pricing

• Indicators that you're over-pricing

• How to handle pressure to cut price

• Understanding the tactics buyers use to get you to cut price

• Pricing guidelines

Those are just some of the topics this book covers.

You'll also learn exactly how and why to respond when your customer says:

• "I can get it from somewhere else for less."

• "I can only pay $___."

• "All I care about is the lowest price."

• "How about you cut me a deal this time, and we'll go with full price on the next order."

• "I'm buying a ton of this stuff - don't I get a deal?"

Again, those are just some of the tactics buyers hit you with to get you to lower price… this audio system shows you what NO ECONOMICS or BUSINESS DEGREE can - Exactly how to deal with them.

***Note--This book is an exact reading of the book by Larry Steinmetz of the same title!

Start winning full margin!